Terms of Service

These Terms of Service (“Terms”) are an agreement between you and Aravir Technologies Private Limited (“Aravir”, “we”, “us”) for use of amplify — the website and web application at amplify.aravir.in and the amplify mobile and desktop apps (the “Service”). If you use the Service for an organisation, you accept these Terms for that organisation and confirm you have authority to do so. If you do not agree, do not use the Service.

1. The Service

amplify helps businesses and agencies plan, create, approve, schedule and publish marketing content, use AI to draft content, manage leads and inbox conversations, and connect online stores. Publishing to a social platform depends on that platform’s rules, permissions and availability, which we do not control. We do not guarantee any reach, engagement, followers, sales or other results.

2. Accounts

You must be at least 18 and give accurate information. Keep your password confidential and do not share a login between people; invite teammates instead. You are responsible for activity in your account and your workspace. Tell us promptly at hello@aravir.in if you suspect unauthorised access.

3. Free Trial

New workspaces start with a 14-day free trial with the usage limits shown on the Pricing page. No card is needed and nothing is charged automatically when the trial ends. To keep creating content after the trial, the workspace owner chooses a paid plan.

4. Plans, Payment and Auto-Renewal

• Prices. Plans and prices are shown on the Pricing page in Indian rupees and exclude 18% GST, which is added at checkout. Business customers can add their GSTIN to receive a tax invoice that supports input tax credit.
• Who pays. Plans belong to a workspace and are bought by its owner on the web through our payment provider, Razorpay. The mobile apps do not sell plans.
• Monthly plans renew automatically every month until cancelled. When you subscribe you authorise a recurring payment mandate (UPI AutoPay, card or e-mandate) for the plan amount including GST, charged once a month. Your bank or UPI app notifies you before each charge, as Reserve Bank of India rules require. Charges above ₹15,000 need your additional authentication.
• Annual plans are a single payment for 12 months and do not renew automatically. We remind the owner before the period ends.
• Price changes. We will give at least 30 days’ notice of any price increase for an existing monthly plan. It applies from your next renewal after the notice period; you can cancel before then.
• Failed payments. If a renewal payment fails, Razorpay may retry. If payment is not completed, the plan ends and new content creation is paused until a plan is active again. Your existing data is not deleted for non-payment.
• Taxes. You are responsible for taxes other than those we are required to collect.

5. Cancellation and Refunds

You can cancel a monthly plan at any time in Billing on the web. You can also revoke the mandate in your UPI app or with your bank. Cancellation stops future renewals; the plan remains active until the end of the period already paid. Refunds are covered by our Cancellation and Refund Policy.

6. Plan Limits and Fair Use

Each plan has limits for brands, team members, AI credits, posts and media storage. AI credits are counted as 1 for text, 10 for an image and 100 for a short video. Social platforms and AI providers also impose their own limits, quotas or charges, which can restrict what amplify can do. We may apply reasonable technical limits to protect the Service and other users, and we will tell you if they affect you.

7. Acceptable Use

You must not use the Service to:

• break any law, or infringe anyone’s intellectual property, privacy or other rights;
• post or send spam, misleading, fraudulent, defamatory, hateful, harassing, sexually explicit or violent content, or content that exploits children;
• breach a connected platform’s terms or community rules, including the Meta Platform Terms and Community Standards, the X Rules, LinkedIn’s User Agreement, the YouTube Terms of Service and Pinterest’s policies;
• buy or sell engagement, impersonate others, or manipulate platforms with fake accounts or automated activity they prohibit;
• upload malware, probe, overload or disrupt the Service, bypass its limits or security, or access other workspaces’ data;
• process personal data without a lawful basis, including adding people to your leads or inbox without one;
• resell or provide the Service to others except as an agency managing clients in your own workspaces.

8. Your Content and Data

You and your organisation keep ownership of the content and data you put into the Service (“Your Content”). You give us a limited, non-exclusive licence to host, copy, process, transmit and display Your Content only as needed to provide and secure the Service, including publishing it to the platforms you choose. You are responsible for Your Content, for having the rights to it, and for meeting the rules of every platform you publish to. For personal data your workspace processes, such as leads and inbox messages, you are the data fiduciary/controller and we are your data processor: we process it only on your instructions as described in our Privacy Policy, keep it confidential and secure, use only the service providers listed there, assist you with requests and breaches, and delete it when you delete it or your workspace.

9. AI Features

AI features generate suggestions from your brief and brand context using third-party AI providers. AI output can be inaccurate, incomplete or similar to content produced for others, and it is not checked by us. Review AI output before you publish it; you are responsible for what you publish. Subject to these Terms and the AI provider’s terms, you may use the output you generate.

10. Third-Party Platforms and Services

The Service connects to platforms and services we do not control (social networks, online stores, payment and AI providers). Their availability, features, permissions, API changes, rate limits, fees and decisions — including rejecting or removing a post, or restricting an app until it passes their review — are outside our control, and their own terms apply. If a publishing outcome is uncertain, we do not retry automatically, to avoid duplicate posts.

11. Our Intellectual Property

The Service, its software, design and the amplify name and marks belong to Aravir or its licensors. We grant you a limited, non-transferable right to use the Service under these Terms. Do not copy, modify, reverse engineer or create derivative works of it except as the law permits. If you send us feedback, we may use it without obligation to you.

12. Suspension and Termination

You can stop using the Service and delete your account or workspace at any time in Settings; account deletion completes after 30 days, and signing in during that time cancels it. We may suspend or end access, with notice where reasonable, if you materially breach these Terms, create risk or legal exposure for us or others, or if required by law or a platform. If we end the Service for you without cause, we will refund the unused part of any prepaid annual plan. After an account or workspace is deleted, its data is removed as described in our Privacy Policy, except records we must keep by law.

13. Disclaimers

The Service is provided “as is” and “as available”. To the extent the law allows, we disclaim implied warranties of merchantability, fitness for a particular purpose and non-infringement, and we do not promise the Service will be uninterrupted or error-free. Nothing in these Terms limits rights you have under consumer protection law that cannot be excluded.

14. Limitation of Liability

To the extent the law allows, neither party is liable for indirect, incidental, special or consequential loss, or for lost profits, revenue, data or goodwill, and our total liability for all claims relating to the Service is limited to the greater of the fees you paid us in the 12 months before the claim or ₹10,000. These limits do not apply to liability that cannot be limited by law, or to your obligations to pay fees or under section 15.

15. Indemnity

You will defend and compensate us for claims, losses and costs arising from Your Content, your use of connected platforms, or your breach of these Terms or the law.

16. Changes to the Service and These Terms

We improve the Service and may change features. We may update these Terms; for material changes we will give at least 30 days’ notice by email or in the Service before they apply. If you continue to use the Service after that, the new Terms apply; if you do not agree, you may cancel before they take effect.

17. Governing Law and Disputes

These Terms are governed by the laws of India. Before starting formal proceedings, contact us so we can try to resolve the issue within 30 days. Any dispute that is not resolved will be referred to arbitration by a sole arbitrator under the Arbitration and Conciliation Act, 1996, seated at Nellore, Andhra Pradesh, conducted in English. Subject to this, the courts at Nellore, Andhra Pradesh have exclusive jurisdiction. Nothing prevents either party from seeking urgent interim relief, or you from approaching a consumer forum where the law allows.

18. General

Neither party is liable for delays caused by events beyond its reasonable control. You may not transfer these Terms without our consent; we may transfer them to a successor of the business. If any part of these Terms is unenforceable, the rest remains in effect. These Terms, with the Privacy Policy and the Cancellation and Refund Policy, are the entire agreement about the Service. We send notices to the account email; you can send notices to hello@aravir.in. Apple’s and Google’s app store terms also apply to your use of the mobile apps, and those companies are not responsible for the Service.

19. Contact and Grievances

Aravir Technologies Private Limited, 2A, Yashoda Homes, ISKON City, Nellore, Andhra Pradesh, India - 524003. Support: hello@aravir.in. Grievance Officer: Chandrasekhar Reddy Allareddy, Director, chandra@aravir.in.